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theSarasotaMLS Link Party – The Marc Rasmussen Revolution and the Web 2.0 REALTOR Revolt

theSarasotaMLS Link Party

The Marc Rasmussen Revolution and the Web 2.0 REALTOR Revolt

a parody based on the events of Rasmussen vs. The Sarasota Association of REALTORS
themed to The Boston Tea Party and the beginnings of the American Revolution.

Coming to a You Tube Video near you soon!

Few people realize that when links began to point to Marc Rasmussens theSarasotaMls site on August 20th, 2003, the war for the independence of the Web 2.0 REALTORS was actually beginning.

Years later TheSarasotaMLS Link Party aroused the anger of the stubborn, obstinate Sarasota Association of REALTORS who exclaimed “we must decide if the guilty rebels using MLS in their sites are to be forced to submission”.  Ignoring the advice of moderators in the association who realized the heavy handed approach to the innovative REALTORS could only make matters worse SAR directed that even stronger measures be taken.

The following year the SAR REALTORS were banned from all commerce related to their use of the term “MLS” in their domain names. Changes were also made in the Government of SAR which practically put the control of the REALTORS under the control of the SAR.

SAR troops were sent in and took control over certain REALTOR websites.  The results of these events were the mobilization on the part of Web 2.0 REALTORS and the formation of a continental TEAM to attempt a peaceful reconciliation with SAR.

But as events unfolded it became clear that it was an obstinate, proud SAR,who refused to change with the times and was completely inflexible in regard to its MLS privileges and forced them into either complete submission or open rebellion.

By the Spring of 2008 Web 2.0 REALTORS were practically in open rebellion.  Every village forum was a drill ground and every blog was a link arsenal.

General Helen Sosso occupied the MLS realm with 4 Officers and 15 Directors.  On June 30th she dispatched troops to gather thousands of incoming links stored by the Web 2.0 REALTOR Marc Rasmussen in theSarasotaMLS domain. On the way SAR encountered some 10 Minute Men from Team Eric who had drawn up Blogs to defend Rasmussen and fired on them injuring 1 and routing none.

At Louisville however, Team Eric changed tactics and attacked SAR from Blogging places driving them back toward the SAR Boardroom. By the time they found shelter nearly 20 SAR Officers and Directors had injured reputations. The war of the Web 2.0 REALTOR had begun.

For the next few weeks the SAR increased their belligerence in Sarasota and Team Eric sent men to surround the SAR and keep the SAR Army in one place.  An SAR attempt to break out resulted in the Battle of ICANN where over 10,000 Rasmussen links were stolen trying to drive Web 2.0 REALTORS back. The battle put an end to any hopes of reputation management for SAR. It is no victory for SAR’s army of attorneys or the SAR.

Operating under handicaps and impaired by a small powerful army not short on enlistments, Team Eric is able to keep the SAR stupidity in Sarasota on perpetual public display.

And on October 22nd 2008 Team Eric watched patiently as their blogs rose to the top of the Sarasota Association of REALTORS search results leaving in those results the message that would give the SAR the reputation it so much deserved.


October 22, 2008 - Posted by | real estate, sarasota association of realtors, Sarasota MLS | , , , ,


  1. […] theSarasotaMLS Link Party – The Marc Rasmussen Revolution and the Web 2.0 REALTOR Revolt […]

    Pingback by Sarasota Association of Realtors takes down its own member! « The Team Service Providers | October 22, 2008 | Reply

  2. Cal,
    Your creativity never ceases to amaze me. Looking forward to the video!

    Comment by john sabia | October 23, 2008 | Reply

  3. Again, nice work Cal. I’m going to post a link to this from my ActiveRain blog entry. 😉

    Comment by Joe Lane | October 23, 2008 | Reply

  4. Hilarious Cal! 😉

    Comment by Marc Rasmussen | October 23, 2008 | Reply

  5. Nick is supposed to do the voice over on the video this weekend after work and school obligations. When the script is placed into the documentary footage it is going to be hilarious and will go viral.

    Comment by gulfshoreslife | October 23, 2008 | Reply

  6. Everyone sure is up working early this morning!

    Comment by gulfshoreslife | October 23, 2008 | Reply

  7. Cal, if I’m not mistaken, it is actually Boris working on the voice over.

    Comment by Dennis | October 23, 2008 | Reply

  8. This is rousing! Is there a plan for some theme music, or will you just use Flight of the Valkyries?

    Comment by Gerry Thomasen | October 23, 2008 | Reply

  9. Gerry,
    Turn around and ask Nick. I got him to volunteer the voice over and being the creative guy he is makes me anxious to see the result. Work and school necessitate his waiting for the weekend to come so he can get er done. Maybe his art teacher will give him some bonus credits and Boris will step in for the music track.

    Comment by gulfshoreslife | October 23, 2008 | Reply

  10. Cal, you have one more recruit for web 2.0 army. There IT guy should be shaking in his boots knowing the army that’s growing and aligning against this renegade association. SAR get your heads out of the sand…

    Comment by Northwest Living | October 23, 2008 | Reply

  11. Thanks Northwest (Jerry),
    I wish Mr. Internet himself would show up out of the woodwork and support the cause.

    Comment by gulfshoreslife | October 24, 2008 | Reply

  12. Hey I have a new friend over at linked in. I think she needs some more friends and some links.

    Comment by Carolyn Gjerde-Tu | October 24, 2008 | Reply

  13. She is cute Carolyn! LOL

    Comment by gulfshoreslife | October 25, 2008 | Reply

  14. […] theSarasotaMLS Link Party – The Marc Rasmussen Revolution and the Web 2.0 REALTOR Revolt […]

    Pingback by Sarasota Association of Realtors Railroads One of their Own | The Phoenix Real Estate Guy | October 25, 2008 | Reply

  15. […] theSarasotaMLS Link Party – The Marc Rasmussen Revolution and the Web 2.0 REALTOR Revolt […]

    Pingback by Sarasota Association of REALTORS - They need my online reputation management help! : | October 25, 2008 | Reply

  16. Hi all,

    I wrote a post with a brief timeline of events pertaining to this case –

    Nothing earth shattering but I read a few inconsistencies across the web. More importantly, I wanted to thank everyone for all of the support. I’ve said it before but I really am proud to be associated with a great group of people.

    Comment by Marc Rasmussen | October 27, 2008 | Reply

  17. Too funny and the Linked in Profile for SarasotaMLS is hilarious BTW.

    Comment by Paul Francis | October 28, 2008 | Reply

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